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  • Strategy

    Brand Strategy, SEO Suggestion

  • Design

    UI/UX Design, Art Direction

  • Client



Make a web presence for a new skincare brand

HAE is a online store using SHOPLINE. It is easy for a new brand to create their own official site and having a convenient cash flow system. However, it limited the website design performance, so how to use the template theme to create a unique website is a big challenge.


Mobile first product page


Creating a unique visual system and strategy

Build a unified visual system for HAE with a modern traditional Chinese medicine photography style , it made the brand more sense of luxury and professional. Which I did the art direction and brand strategy, tried to communicate with the client to reach consensus, and done with photographer Zeek.

Something esle

Motion for the web and social media material

Additionally, It needs some motion effect to show a new product’s benefit, so there is a skin expansion. And also created some social media material to promote it.


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