HAE is a online store using SHOPLINE. It is easy for a new brand to create their own official site and having a convenient cash flow system. However, it limited the website design performance, so how to use the template theme to create a unique website is a big challenge.
Build a unified visual system for HAE with a modern traditional Chinese medicine photography style , it made the brand more sense of luxury and professional. Which I did the art direction and brand strategy, tried to communicate with the client to reach consensus, and done with photographer Zeek.
Additionally, It needs some motion effect to show a new product’s benefit, so there is a skin expansion. And also created some social media material to promote it.
